Visuals matter. Sometimes even more than words. (Speaking as a writer, this fact can be painful to admit.) But alas, it’s true. Facebook posts with images have 2.3X more engagement. Tweets with images receive 150% more retweets. Articles with images and graphics get 94% more total views. So whatever it is you’re writing, you’re going to […]
I received a few emails this week from a client. He asked for some simple stats regarding opt-out rates to email campaigns year over year. After he realized the opt-outs were staying steady, he followed up with a slightly more probing question, trying to uncover which campaign the majority of the opt-outs came from. Reading […]
If you’ve stumbled onto this post because you were looking for content marketing tips for SEO, you may be wondering right now if I’ve been drinking too much Wednesday Punch (which is delicious, by the way… champagne and raspberries and yum!) but I promise I’m dead serious. SEO doesn’t really matter. Or rather, it matters […]
There’s been a lot of chatter in the B2B marketing community in the past few years over the “death of the MQL.” To say that we disagree that the MQL is dying is an understatement. In this post, we’ll give you five reasons why the MQL is far from dead, but first, let’s take a […]
Welcome to the Wednesday Blog, from Wednesday Marketing! Since this is our first post, we figured we’d give you a quick run down on who we are, what we do, and why you should bother subscribing to our blog/email list! For most people, Wednesday is the toughest day of the week. After the start up […]